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    Digital Brand Building

    Raya Munich

    An Asian fine-dining restaurant inside a Munich hotel needed a digital presence that holds up next to the room itself.

    Year
    2026
    Role
    Design & full-stack build
    Stack
    Next.js, custom CMS

    The situation

    RAYA pairs refined Asian cuisine with a design-led room, from à la carte to Omakase and the Chef's Table. The website had to carry that same standard, and the team had to be able to change menus and content themselves, without waiting on an agency for every seasonal update.

    What we built

    A production-grade website, designed and developed end to end, with a content management system built for this restaurant rather than adapted from a template. Menus, pages, and reservations are managed by the team, in a back office that speaks their language.

    The result

    A fast, refined platform that reflects the quality of the restaurant and scales with the business. And full ownership of content, structure, and design.

    See it working

    The pieces below run right here, on invented data. The full demo follows once it is up.

    A site that does not look assembled

    No page builder, no theme. Built until it fits and stays fast.

    More about this block
    One site, every screen
    Example data. Not a real business
    RAYA

    An evening worth the detour

    Seasonal dishes, an open kitchen, and a room that was designed rather than furnished.

    Book a table

    Switch the screen size.

    This preview runs on the page. The full system follows shortly.

    Change content without asking anyone

    Change content without code. And without waiting on an agency.

    More about this block
    Editing without asking anyone
    Example data. Not a real business

    Click the heading or the text and type.

    This preview runs on the page. The full system follows shortly.

    Digital Brand Building

    RAYA is an Asian fine-dining restaurant set within the Hotel Königshof at Karlsplatz (Stachus) in the heart of Munich. From à la carte to its Omakase and Chef's Table experiences, RAYA pairs refined Asian cuisine with an elegant, design-led atmosphere.

    We built their digital brand from the ground up, designing and developing the full-stack website end to end, complete with a custom CMS that lets the team manage menus, content, and reservations themselves. The result is a fast, refined platform that reflects the quality of the restaurant and scales with the business.

    Full-stack Website

    A complete, production-grade website, live at www.raya.de.

    Custom CMS

    A tailored content management system so the team can update pages and content without touching code.

    Full Control

    Complete ownership over content, structure, and design. Fully flexible and adaptable.

    Our Approach

    Not just a website, but a luxury digital brand experience with full control. We combined a production-grade full-stack build with a tailored CMS, so Raya owns every detail of its content, structure, and presentation. A fast, refined, and scalable platform that reflects the quality of the brand and grows effortlessly alongside it.

    Ready to unlock your potential?